VeChain Announces Partnership With Venice Sustainable Fashion Forum

VeChain has bagged yet another partnership in Europe, this time in fashion.

Leading enterprise Layer 1 blockchain, VeChain, has announced in a tweet today a partnership with Venice Sustainable Fashion Forum to drive sustainability in fashion supply chains, starting with an event in Venice.

“We’re excited to partner with the Venice Sustainable Fashion Forum to help drive sustainability in fashion supply chains alongside major global brands & our key channel partner @DNV_Group,” tweeted VeChain.

We're excited to partner with the Venice Sustainable Fashion Forum to help drive #sustainability in fashion supply chains alongside major global brands & our key channel partner @DNV_Group.#VeChain's tech enables a fair, ethical & transparent #circulareconomy. #Blockchain $VET https://t.co/JwpoYvJWml

— VeChain Foundation (@vechainofficial) October 19, 2022

The event’s focus in Venice will be the future of sustainability in the fashion supply chain and, with VeChain’s partnership, how blockchain can accelerate that development. It is worth noting that VeChain has been using its blockchain to support clients looking to move towards more sustainable practices.

“We aim to support clients moving towards more sustainable and measurable practices,” said Sunny Lu, CEO of VeChain, in a shared video by The European House Ambrosetti.

"Siamo entusiasti di ritrovarci a Venezia per un confronto sul futuro della #sostenibilità e su come la #blockchain può accelerare lo sviluppo dell'industria" @sunshinelu24 @vechainofficial è partner Venice Sustainable Fashion Forum 2022 #VeniceSFF pic.twitter.com/DySj5Trk7n

— The European House – Ambrosetti (@Ambrosetti_) October 19, 2022

Notably, the latest announcement has been well received by the VeChain community. Moreover, VeChain executive Sarah Nabaa asserted that fashion houses needed to be more transparent and conscious about their missions. According to the executive, VeChain and its partners had the required tools to help the industry do just that.

#Fashion brands need to be more accountable and neutralise their carbon footprint. #VeChain is not just a green layer1, we have tools like VeChain ToolChainTM and experts like DNV ensuring sustainability standards for the industry.
A force to be reckoned with! @voguebusiness https://t.co/5Flzj3TUw9

— Sarah Ⓥ (@Sarah_Nabaa) October 19, 2022

It bears mentioning that the blockchain continues expanding its physical presence in Europe. The foundation had announced its expansion into Europe by establishing two new facilities in the region, citing this as the reason for the uptick in legal fees as it increased legal consultation to finalize its new European headquarters.

Notably, in its unrelenting bid to bring a sustainability revolution to Europe, the enterprise blockchain partnered with UCO to transform cooking oil into biofuel last month – great use for a common waste product, as reported by The Crypto Basic.